Yelp Advertising

When you need local customers today, start with an ad that appears where they’re already deciding. Launch a campaign in minutes: confirm your business info, pick your service categories and neighborhoods, and set a daily cap. Your promotion can show at the very top of relevant lookups and on pages of similar businesses, so people comparing options see you first. Choose the primary action you want—phone call, message, website visit, or turn-by-turn directions—and schedule your ads to run only when you can answer and serve.

Build creatives that match what people are trying to do. Use a clear headline that names the service, area, and a quick benefit: “24/7 Water Heater Repair in Lakeview—Same-Day Service.” Upload a bright, in-focus photo of your work or storefront, and add a time-bound offer to nudge action. Align the button with intent: a plumber prioritizes “Call,” a café picks “Directions,” a contractor highlights “Message” for quotes, and a dentist drives “Website” to an online booking page. Refresh photos and offers seasonally, and keep the first sentence tight so it reads well on mobile.

Control spend with a simple daily budget; views don’t cost anything—you pay only when someone taps your promotion. Start with an amount you’re comfortable with, then tune based on actual results. Review performance by action type (calls, messages, site visits, map opens), cost per lead, and which placements are driving engagement. Tighten categories to weed out mismatches, expand your radius if you can handle more demand, or dial it back to focus on nearby, high-intent clicks. Test two versions of your image or headline for a week, keep the winner, and iterate. Match ad hours to your phone coverage so you never miss peak demand.

Make operations match your marketing. Enable call and message notifications, set a fast auto-reply for quotes, and assign staff to respond within minutes. Point your website button to a page with the exact service, prices or estimates, and a visible booking option. Keep your profile current—hours, services, photos, and timely review replies all lift conversion after the click. For multiple locations, split budgets by neighborhood performance and promote different CTAs by store (e.g., “Directions” for high-foot-traffic sites, “Message” for service centers). Run short bursts for holidays and busy seasons, pause when you’re at capacity, and restart when you’re ready—no long-term lock‑ins.